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The high desert town of Carefree is unique in all the world with more artists, entrepreneurs and former executives per square inch than any other town in the USA. The Carefree Institute harnesses the power of this creativity and talent to reinvigorate Carefree and make it a world class destination as well as a wonderful place to live, work and explore. 


The Carefree Institute is an independent think tank of passionate local retailers, residents, entrepreneurs, artists and architects who are committed to creating a community that is both a vibrant destination and wonderful place to call home. 


The Carefree Institute meets regularly to spark ideas and draft White Papers which are submitted for consideration to the Mayor, Town Council, Developers, Retailers, Restauranteurs, Businesses, Investors, Realtors and Residents. 




  • Small Business Innovators

  • Community 

  • Culture

  • Design 

  • Development

  • Sustainability 

  • Health 

  • Nature 

  • Philanthropy 

  • Marketing




LIVE      WORK      PLAY      STAY

Please get in touch:

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Carefree, AZ

Current Photo (above)


ISSUE: Residents & Retailers feel that the design of this property is inappropriate for Carefree. This is a chain hotel brand that is designed to be seen from the off ramp on the freeway. Modifications need to be made so that this property becomes more integrated into the Carefree community.

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Carefree, AZ

Photoshop Photo (above)


PROPOSED SOLUTION: Painting the exterior in desert tones, adding native landscaping, removing the bright red neon sign and relocating the sign in a lighter color at the entrance. Work with local designers to add regional details to the rooms. Feature works of art by local artists and designers in the Lobby. Develop an, “Artist in Residence Program” and feature a local artist in the Lobby several days each week. Develop a, “Pop-up Cart,” that features samples from local retailers with information on local shops and restaurants. 

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